"A well executed campaign capturing the beauty of nature and influencing an aspirational experience.”
Alpharetta, GA – 16 August, 2021 – Maze Creative was named the winner of the Gold Stevie® Award in the Marketing Campaign of the Year - Travel/ Tourism/ Destination category in The18th Annual International Business Awards®today.
The International Business Awards are the world’s premier business awards program. All individuals and organizations worldwide – public and private, for-profit and non-profit, large and small - are eligible to submit nominations. The 2021 IBAs received entries from organizations in 63 nations and territories.
More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Company of the Year, Marketing Campaign of the Year, Best New Product or Service of the Year, Startup of the Year, Corporate Social Responsibility Program of the Year, and Executive of the Year, among others.
Maze Creative won Gold in the Marketing Campaign of the Year category for the travel / tourism / destination industry. Their outstanding and results-generating work on behalf of their client, Goss RV, a luxury motorcoach company based in Norcross, GA. The winning nomination garnered media attention from eight major news outlets including CNN, Forbes, the Wall Street Journal, and the Washington Post. The winning campaign named “The New Frontier of Luxury Travel,” focused on inspiring families who were craving travel to explore the U.S. safely in a motorcoach in light of the COVID-19 pandemic.
Judges shared that the campaign was
“Wistfully inspiring and motivating,”
“Brilliant and comprehensive strategy,”
“Beautiful design and narrative [that] allows [you] to dream”
Maze Creative founders, John and Brianna Morris, shared their excitement about the award. “We are beyond thrilled and honored to be recognized for our hard work and dedication to our clients. It is a joy to work alongside wonderful organizations like GossRV as a strategic agency partner.
To develop this campaign, we brainstormed new ways to market the benefit of RV travel in the wake of the pandemic. As their agency, we gathered the leadership team to think through ways to encourage people to travel without 1) causing further virus spread and 2) putting clients in potential harm’s way. Self-containment was the key word that came out of that meeting, leading to the campaign “The New Frontier in Luxury Travel.”
To deploy the campaign, Maze created 8 cinematic video and photo assets to showcase Goss RV's 8 custom tours across the United States. For each tour, Maze created a map, a video, a landing page, and a download. Additionally, Maze created a press kit complete with photo and video assets that was picked up by major media outlets.
Stevie Award winners were determined by the average scores of more than 260 executives worldwide who participated in the judging process from June through early August.
“What we’ve seen in this year’s IBA nominations is that organizations around the world, in every sector, have continued to innovate and succeed, despite the setbacks, obstacles and tragedies of the ongoing COVID-19 pandemic,” said Stevie Awards president Maggie Gallagher. “All of this year’s Stevie Award winners are to be applauded for their persistence and their resilience. We look forward to celebrating their achievements with them during our 8 December virtual awards ceremony.”
Details about The International Business Awards and the lists of Stevie Award winners are available at www.StevieAwards.com/IBA.
Maze Creative is a branding, digital marketing, and content creation agency that accelerates their clients’ marketing efforts through smart strategy, beautiful creative, and exceptional client care. See their work and learn more at MazeCreative.com.
About the StevieAwards
Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German StevieAwards, the Middle East & North Africa Stevie Awards, The American BusinessAwards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales &Customer Service. Stevie Awards competitions receive more than 12,000nominations each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.