The challenge
Perimeter Church was experiencing a steady growth of new followers organically, but its followers were not very engaged with the content that was shared.
Unengaged Audience
- Given the # of followers, the engagement rate of Perimeter Church was below industry standards.
The SOLUTION
Highly Engaged Visual Content
Prior to engaging Maze, Perimeter primarily focused its message on its members and various happenings around the church. Perimeter engaged Maze 2 months into the pandemic, looking for a better way to engage their current audience and reach new ones.
Deliverables
- Graphic Design
- Social Media Calendar
- Social Planning
- Motion Graphics
- Video Editing
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the RESULTS
2x Growth in Engagement
106%
Increase in Organic Instagram Engagement
112%
112% Increase in Facebook Organic Impressions
Using the 5 months previous to Maze's involvement as compared to the 5 months post-engagement, Facebook organic impressions more than doubled.
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