The challenge
Go-to-Market with the Right Message and Right Design
Tom Stanfill came to Maze Creative to help launch his new book, UnReceptive. The company was founded on the principles written in the book, but the book needed to live apart from Aslan Training and point people to the parent company. At the same time, COO Marc Lamson was eager to launch their small business division for the organization and needed a similar set of items.
Deliverables
- Core Messaging
- Website Design
- Web Copy
- Digital Ads
- HubSpot Integration
- Graphic Design
The SOLUTION
Reliable and Fast Design
Maze worked with both Tom and Marc to develop unique messaging for UnReceptive and Aslan Training's partner microsite. The team built the websites in Webflow and connected them to HubSpot, Aslan Training's CRM tool. We worked with them through numerous workshop sessions to nail down messaging and develop and overall flow. For UnReceptive, Maze met with Tom's publishers to develop a rock-solid go-to-market strategy.
the RESULTS
