The Need for Speed
IEX is a market disruptor in the best possible way by building innovative technology that promotes fairness and demands performance. During a phase after they had built their own stock exchange which became the subject of a Michael Lewis book, “Flashboys” (you read that right) they began building more businesses. More innovative tech that demanded a high performance go to market strategy. They needed lots of creative assets fast and from people they could trust.
Reliable and Fast Creative
IEX's new CMO called Maze to be a creative partner during this accelerated growth phase. Maze became their on-call resource to deliver high performance creative needs with accelerated timelines, while matching the internal team’s high energy and positivity. Through close collaboration with the internal marketing team and other go-to-market departments, Maze helped IEX accelerate their efforts.