Law Firm Startup - No Name or Identity
Zach and Melissa Meeks came to Maze with the plan to launch a personal injury law firm. With a "well-earned bad reputation," it was critical to the Meeks that their new name and message communicated the care and beliefs in which they worked.
The Meeks needed to register their company, and they asked Maze to help come up with a name and core messaging along with visual identify for the new venture.
- Naming Process
- Core Messaging
- Logo Creation
- Brand Guidelines
A Name that Advocates
Through messaging workshops with tailored questions, Maze uncovered the "why" behind the venture. Zach shared his passion for impacting his clients and the community at large. No one wants to have to work with a personal injury lawyer, but if they are in a position where they need to, Zach wanted to provide the peace and comfort to his clients. Zach is always available for his clients, and he wanted to make sure any messaging included his personal commitment to each case.